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Core Web Vitals: Why Website Speed Directly Affects Revenue

Google measures user experience - and so do your customers. Learn how performance metrics tie to real business outcomes.

PerformanceSEOCore Web Vitals

Core Web Vitals (LCP, INP, CLS) are Google's metrics for user experience. Poor scores mean lower search visibility and frustrated visitors who leave before converting.

The business impact

Studies consistently show that every second of delay increases bounce rate. Speed is not a technical nice-to-have - it is a revenue lever.

  • Largest Contentful Paint (LCP): how fast main content appears
  • Interaction to Next Paint (INP): how responsive the site feels
  • Cumulative Layout Shift (CLS): visual stability while loading

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